Expanding the packaging portfolio

Easyfairs acquires majority stake in Packaging Premierè

Annika Dammann, m+a - Tuesday, October 22, 2019    

© Unsplash

Global exhibition organiser Easyfairs announces its acquisition of a majority stake in high-end Italian packaging exhibition Packaging Première, which will take place in Milan on May 26 to 28, 2020. Packaging Première is a ‘selective’ exhibition dedicated to designers, luxury packaging manufacturers and international brands, held in the heart of Milan, the Italian hub of fashion and design, and home to the headquarters of many of the world’s leading luxury brands. It has grown exponentially since its launch in 2017, with the third edition in 2019 boasting 242 exhibitors, 13,000 square metres and 6,700 visitors, and focuses on packaging for fashion & accessories, cosmetics, wines & spirits, fine foods and other luxury goods. The Easyfairs UK & Global team will work in partnership with Packaging Première’s existing management team, which will retain a stake in the event, and maintain the team in Italy to work alongside Easyfairs’ wider packaging team in London to share expertise and competences to continue the exhibition’s already impressive growth. This becomes the 31st annual event in Easyfairs’ growing packaging portfolio and follows other major acquisitions in recent years, including ADF&PCD and the Pentawards. Easyfairs’ existing global portfolio of packaging events runs across Europe and North America, with brands including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum), PCD (Packaging of Perfume, Cosmetics & Design), PLD (Packaging of Premium & Luxury Drinks) and Pentawards.



Related Articles

Stronger exhibition portfolio in DACH countries

Global exhibition organiser Easyfairs acquired a 100% stake in Untitled Exhibitions, thus strengthening its exhibition portfolio in the DACH countries

Read more
Easyfairs takes a Journey into the Future of Events

Easyfairs has published its Activity Report covering the years 2018-2019, entitled "A Journey into the Future of Events".

Read more
Easyfairs launches Aqua Suisse

As of 2021, the Swiss water, wastewater and gas industry is to get its own shared forum for German-speaking Switzerland.

Read more

Most read articles

Coronavirus leads to exhibition cancellations

The spread of the (novel) coronavirus influences the worldwide trade fair program. Current overview of the affected trade fairs.

Read more
New waste disposal system

Sniec has launched an initiative to rid itself of the large volumes of waste generated by events

Read more
Support for Sustainable Development Goals

UFI has updated its database of initiatives and projects from the exhibition industry that support the Sustainable Development Goals of the United Nations (UNSDGs).

Read more

Categories and Tags

Practice | Markets | Easyfairs | Packaging Première | Milan | Packaging