Expanding the packaging portfolio

Easyfairs acquires majority stake in Packaging Premierè

Annika Dammann, m+a - Tuesday, October 22, 2019    

Easyfairs-acquires-majority-stake-in-Packaging-Premierè
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Global exhibition organiser Easyfairs announces its acquisition of a majority stake in high-end Italian packaging exhibition Packaging Première, which will take place in Milan on May 26 to 28, 2020. Packaging Première is a ‘selective’ exhibition dedicated to designers, luxury packaging manufacturers and international brands, held in the heart of Milan, the Italian hub of fashion and design, and home to the headquarters of many of the world’s leading luxury brands. It has grown exponentially since its launch in 2017, with the third edition in 2019 boasting 242 exhibitors, 13,000 square metres and 6,700 visitors, and focuses on packaging for fashion & accessories, cosmetics, wines & spirits, fine foods and other luxury goods. The Easyfairs UK & Global team will work in partnership with Packaging Première’s existing management team, which will retain a stake in the event, and maintain the team in Italy to work alongside Easyfairs’ wider packaging team in London to share expertise and competences to continue the exhibition’s already impressive growth. This becomes the 31st annual event in Easyfairs’ growing packaging portfolio and follows other major acquisitions in recent years, including ADF&PCD and the Pentawards. Easyfairs’ existing global portfolio of packaging events runs across Europe and North America, with brands including Packaging Innovations, Luxury Packaging, Label&Print, Empack, ADF (Aerosol Dispensing Forum), PCD (Packaging of Perfume, Cosmetics & Design), PLD (Packaging of Premium & Luxury Drinks) and Pentawards.

 

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Practice | Markets | Easyfairs | Packaging Première | Milan | Packaging