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Quality wine in Hong Kong
HKTDC and Veronafiere cooperation continues
The Hong Kong Trade Development Council (HKTDC) has signed a cooperation agreement with Italian wine fair organiser Veronafiere in Milan to extend their collaboration to 2021. The partners are looking to bring more quality Italian wineries and olive-oil producers to the HKTDC Hong Kong International Wine & Spirits Fair. HKTDC Deputy Executive Director Benjamin Chau and Veronafiere CEO Giovanni Mantovani signed an agreement that will extend their collaboration from 2019 to 2021. "We have been working with Veronafiere for over a decade now and feature the acclaimed Vinitaly Pavilion at our Wine & Spirits Fair. Even more synergy can be created by reinforcing the collaboration between the HKTDC and Veronafiere, organisers of prominent international wine fairs," said Mr Chau. Mr Mantovani said the three-year partnership renewal is part of Veronafiere's development strategy. "Today's agreement further consolidates our relationship with the HKTDC, a partnership that supports the international platform that Veronafiere opens up to Italian companies, especially through its brands and assets such as Vinitaly and Sol&Agrifood, promoting the culture of Italian wine and extra virgin olive oil, and, more importantly, facilitating their entry to and positioning in Asian markets." Hong Kong enjoys a competitive edge in wine trading. After the abolition of wine duties in 2008, Hong Kong has played an important role as a duty-free wine trading hub in Asia. Coupled with the customs facilitation measures between Hong Kong and Mainland China, this makes Hong Kong a perfect gateway for international wineries to access the massive mainland market. The HKTDC Hong Kong International Wine & Spirits Fair 2019 will be held from November 7 to 9, 2019.