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Auma advocates German fairs
Effective immediately, the association of the German Trade Fair Industry Auma, Berlin has developed a new standard campaign that goes by the name of “Experience. Success.” to communicate the merits of German trade fairs both in Germany and abroad. Previous, different design lines used to market individual fairs in Germany or German fairs abroad are now combined under this brand new motto. The new campaign includes three motifs –WorldStage, FutureLab and NewBusiness – that exemplify the quality of German fairs. Under these motifs, trade fairs are seen as stages for corporate presentations, innovation platforms, and generators of new business contacts.