New brand identity

ITE Group rebrands to Hyve Group

Annika Dammann, m+a - Monday, October 14, 2019    

© Unsplash

UK-headquartered exhibition organiser ITE Group has changed its name and brand identity into Hyve Group. This rebrand reflects the evolution of the Group’s business resulting from its Transformation and Growth programme (TAG) announced in May 2017 and now nearing completion. The Group’s vision is to create the world’s leading portfolio of content-driven, must-attend events, delivering an outstanding experience and ROI for customers. “Today, we launch our new brand identity, Hyve, to move us into the future, with a clear vision, well defined strategy and a renewed energy. We have transformed the Group into a next generation global events business, and our new name is a better reflection of who we are now and captures our ambitions for our future”, says Mark Shashoua, CEO of Hyve Group. “Since taking the helm in 2016, the Group has fundamentally changed from a portfolio of decentralised, emerging markets events into a global business focused on running market-leading events, wherever they may be in the world. We are now in a better position than ever before. Following four years of decline, FY18 was the second consecutive year of like-for-like growth, including double-digit growth from our Top 10 events, and was the first year of growth in both volume and yield since 2014.”


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Categories and Tags

Practice | ITE Group | Hyve Group | Brand identity