Shorter walking distances, longer opening days

Tendence again on four days

Christiane Appel, m+a - Monday, September 23, 2019    

Tendence-again-on-four-days
© Messe Frankfurt / Pietro Sutera

603 exhibitors and around 15,000 trade visitors: That was a result of Messe Frankfurt's three-day consumer goods fair Tendence (June 29 to July 1, 2019). For 2020, the organiser intends to retain the structure but change the number of days and the dates to take account of the requirements of the market and sector. The former autumn fair will no longer be held from July 4 to 6, 2020 as originally planned, but one week earlier from June 27 to 30, 2020, thus restoring the duration from three to four days. This will give trade retailers two days at the weekend and professional purchasers two weekdays. The new schedule comes before the summer holidays in Rheinland-Palatinate and Hesse. There will also be a longer gap separating the fair from Trendset in Munich (July 11 to 13, 2020). However, Messe Frankfurt will be consolidating the offering into a more compact space. Positive side-effect: The walking distance will be shorter for visitors.

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Practice | Markets | Messe Frankfurt | Tendence | Consumer goods | Frankfurt