Shorter walking distances, longer opening days

Tendence again on four days

Christiane Appel, m+a - Monday, September 23, 2019    

© Messe Frankfurt / Pietro Sutera

603 exhibitors and around 15,000 trade visitors: That was a result of Messe Frankfurt's three-day consumer goods fair Tendence (June 29 to July 1, 2019). For 2020, the organiser intends to retain the structure but change the number of days and the dates to take account of the requirements of the market and sector. The former autumn fair will no longer be held from July 4 to 6, 2020 as originally planned, but one week earlier from June 27 to 30, 2020, thus restoring the duration from three to four days. This will give trade retailers two days at the weekend and professional purchasers two weekdays. The new schedule comes before the summer holidays in Rheinland-Palatinate and Hesse. There will also be a longer gap separating the fair from Trendset in Munich (July 11 to 13, 2020). However, Messe Frankfurt will be consolidating the offering into a more compact space. Positive side-effect: The walking distance will be shorter for visitors.


Related Articles

Michael Biwer accounts for Guest Events

On January 1, 2020, Michael Biwer (39) took over as head of the Guest Events division of Messe Frankfurt.

Read more
Heimtextil to launch in Colombia in 2021

Messe Frankfurt has licensed its Heimtextil brand to Inexmoda

Read more
Testing ground Addis Ababa

Messe Frankfurt is set to expand its textile activities and participation in the "African Sourcing and Fashion Week" taking place in Addis Ababa.

Read more

Most read articles

New waste disposal system

Sniec has launched an initiative to rid itself of the large volumes of waste generated by events

Read more
Support for Sustainable Development Goals

UFI has updated its database of initiatives and projects from the exhibition industry that support the Sustainable Development Goals of the United Nations (UNSDGs).

Read more
Economic impact of events

A new economic impact report has been jointly published by AEO, AEV, and ESSA defining and measuring the significance of exhibitions to the UK economy.

Read more

Categories and Tags

Practice | Markets | Messe Frankfurt | Tendence | Consumer goods | Frankfurt