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Winter Market and Snow Show unite
One event for the whole community
© Outdoor Retailer
Outdoor Retailer, in concert with the Outdoor Industry Association (OIA), as well as key brands and advising retailers, has announced that it will not produce Winter Market, originally scheduled to take place from November 5 to 7, 2019. Instead, the show will be united with the Snow Show, creating the Outdoor + Snow Show, scheduled for January 29 to 31, 2020 at the Colorado Convention Center in Denver. The idea behind the merger is to bring the whole community together on one date instead of splitting it into two separate shows. "When we positioned Winter Market at the front of the buying season, it was in response to our community. Through ongoing feedback, it has become clear that one combined winter show in January will best support brands, retailers and reps, leading to greater value for all in attendance," said Marisa Nicholson, Outdoor Retailer senior vice president and show director. The Outdoor Industry Association partnered with Outdoor Retailer in the decision. Exhibitors and sponsors already contracted for Winter Market 2019 will have space on hold and available to them for the show in January, and the annual Outdoor Retailer Innovation Awards will shift to the Outdoor + Snow Show in January. Summer Market in June is unaffected by this decision. Grassroots Connect will stage as planned at the Colorado Convention Center in Denver, November 1 to 5, 2019.