Technology-based footfall measurement at ADNEC

Better understanding of visitors

Gwen Kaufmann, m+a - Thursday, August 29, 2019    

© Unsplash

Abu Dhabi National Exhibitions Company (ADNEC) has installed and tested a technology-based footfall measurement system that can accurately keep pace with its visitors in real time and address potential customer service issues and expectations. The platform based on artificial intelligence and cognitive computing increases operational efficiency, predicts customer behaviour and enhances the overall customer experience. Thus, the technology not only tracks how many people have entered a building but also highlights which areas attendees visit, offering an unprecedented insight into customer behaviour. The system provides statistics and digital analysis quickly and efficiently, which allows exhibition companies to swiftly take action whenever necessary and also helps develop a database that will enhance strategic planning in the future. The company's primary reasons for investing in the cutting-edge system were to help eliminate operational challenges related to over utilised assets, including ATMs, food outlets and other facilities. The operations teams at ADNEC can access this information anytime, anywhere at the touch of a button via an application and smart devices.



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Categories and Tags

Practice | Venue | Abu Dhabi National Exhibitions Company | ADNEC | Footfall measurement | Visitors | Customer Experience | Artificial Intelligence | AI | Technology