Understanding trust

Charles Hazlewood gives keynote at UFI Global Congress

Gwen Kaufmann, m+a - Thursday, August 29, 2019    

© Lily Holman

Closing business deals, building relationships and leading a team to success – all of these business essentials would not work without trust. Thus, the 86th UFI Global Congress, entitled "Platforms of Trust" and scheduled to take place from November 6 to 9, 2019 in Bangkok (Thailand), will focus on the critical role trust plays in the exhibition industry. The keynote speaker opening the congress will be Charles Hazlewood, a British conductor of international renown who has conducted some of the greatest classical repertoires with some of the best orchestras in the world. He will share how his award-winning conducting was only possible with trust. "As a conductor, you play an instrument, which is called the orchestra – upwards of a hundred people. You know you can't actually touch or blow or scrape or do anything to this instrument called the orchestra. All you can do is move air around and trust that your gesture will communicate what is useful to the orchestra," says Mr Hazlewood. As a visionary in his domain, Mr Hazelwood will highlight the similarity between working with an orchestra and the world of the exhibition industry. His keynote speech will demonstrate the part trust plays in these distinct sectors and the potential this provides for our industry. This inspirational and energised keynote is designed to set the tone for the congress that is expecting around 500 exhibition industry professionals all of whome are UFI members.


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Practice | UFI Global Congress | Platforms of Trust | Bangkok | Thailand | UFI | Charles Hazlewood | Conductor