The Trend Forum at Light + Building in Frankfurt takes a look into the futureRead more
HoReCa in hall 6
Ambiente to expand its range
© Messe Frankfurt / Petra Welzel
Messe Frankfurt is to expand the range of Ambiente, the world's leading fair for consumer goods (February 7 to 11, 2020) by adding a dedicated hall for the HoReCa segment (Hall 6). The focus of the hall will be on products and topics associated with front-of-house business, i.e. everything that concerns the work and guest's experience within the hospitality space. This is a market segment that is developing dynamically. According to the organiser, the focus on the interface between hospitality and tableware has convinced many companies to exhibit there. Most recently, around 30,000 trade visitors at Ambiente 2019 – including many important decision-makers in the hospitality industry – expressed interest in HoReCa products. 80 per cent of this group came from countries other than Germany.