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Ifes sets up new award
Innovations in the exhibition and event business
The trade fair contracting business is constantly on the lookout for new materials, technological solutions and inspiration for implementing brand experiences. Ifes – International Federation of Exhibition and Event Services provides a new platform for seeking and finding innovative offerings. In the run-up to Euroshop (February 16 to 20, 2020, Düsseldorf), an award has been created that acknowledges innovations presented at the fair in four categories. The newly launched Ifes Innovation + Development Award (IDIA) aims to strengthen the innovative power of the trade fair contracting industry, to make developments accessible to a broad public, and thus to ensure the success of trade fairs and events. "With the IDIA, Ifes will acknowledge innovation and developments that are milestones in the exhibition and event business. In particular, these are products, services, production processes and 'out of the box' ideas that are innovations and further developments in terms of design, sustainability and efficiency and that help to make live communications that much better in conception and implementation", as Torsten Heinze, strategy VP of Ifes and managing director of Czarnowski Germany, explained.