Step by step analysis

McCormick Place adds smart floor technology

Gwen Kaufmann, m+a - Monday, July 29, 2019    

McCormick-Place-Scanalytics
© Scanalytics

McCormick Place, Chicago, IL, is installing proprietary technology in its venue to capture invaluable data, literally step by step. Scanalytics Inc. is partnering with McCormick Place to install a smart floor system across the entire 2.6 million square feet of exhibit space, making it easy for the convention centre to precisely measure usage, movement, interaction and visitor behaviour – anonymously – to benefit exhibitors, as well as improve the visitor experience. "Providing quality data to trade show organisers and exhibitors makes McCormick Place and Chicago more competitive in attracting conventions, events and meetings," said Lori Healey, chief executive officer of the Metropolitan Pier and Exposition Authority, which operates McCormick Place. With the Scanalytics sensor and software platform, data is collected in real time and available for historical and predictive analyses accessible via online dashboards, and can be linked to other building applications, such as security, lighting and HVAC controls. Similar to a touchscreen on the floor, sensors measure how people interact and navigate physical space to their exact step, path, and duration.

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Categories and Tags

Practice | McCormick Place | Chicago | USA | Scanalytics | Data | Analysis