Step by step analysis

McCormick Place adds smart floor technology

Gwen Kaufmann, m+a - Monday, July 29, 2019    

© Scanalytics

McCormick Place, Chicago, IL, is installing proprietary technology in its venue to capture invaluable data, literally step by step. Scanalytics Inc. is partnering with McCormick Place to install a smart floor system across the entire 2.6 million square feet of exhibit space, making it easy for the convention centre to precisely measure usage, movement, interaction and visitor behaviour – anonymously – to benefit exhibitors, as well as improve the visitor experience. "Providing quality data to trade show organisers and exhibitors makes McCormick Place and Chicago more competitive in attracting conventions, events and meetings," said Lori Healey, chief executive officer of the Metropolitan Pier and Exposition Authority, which operates McCormick Place. With the Scanalytics sensor and software platform, data is collected in real time and available for historical and predictive analyses accessible via online dashboards, and can be linked to other building applications, such as security, lighting and HVAC controls. Similar to a touchscreen on the floor, sensors measure how people interact and navigate physical space to their exact step, path, and duration.


Related Articles

Endurance lifestyle in California

Reed Exhibitions has announced the launch of EnduranceCon, a two-day festival that celebrates the passion and lifestyle of the endurance sports community.

Read more
People in the news: Mark Tester

Mark Tester has joined the Orange County Convention Center (OCCC) in Orlando/Florida as new executive director.

Read more
Collaboration for common data standards

Leaders in the events industry have come together to establish unified exhibitor data elements meant to streamline operations and improve the customer experience.

Read more

Most read articles

New waste disposal system

Sniec has launched an initiative to rid itself of the large volumes of waste generated by events

Read more
Support for Sustainable Development Goals

UFI has updated its database of initiatives and projects from the exhibition industry that support the Sustainable Development Goals of the United Nations (UNSDGs).

Read more
Distinctive centrepiece

Nürnbergmesse is to invest around 200 million euros in NCC Süd, "a further architectural and functional highlight of the Exhibition Centre", says CEO Peter Ottmann.

Read more

Categories and Tags

Practice | McCormick Place | Chicago | USA | Scanalytics | Data | Analysis