Julia González has been appointed director of the fashion, beauty and lifestyle fairs organised by IFEMA.Read more
Franchising across the pond
IFEMA event coincides with International Franchise Expo
Franchising beyond borders, the platform developed and promoted by IFEMA to channel the international expansion of Spanish franchises, will reach the US market from May 30 to June 1, coinciding with the International Franchise Expo - New York, one of the most important fairs in the United States, which is supported by the US Department of Commerce. The agreement reached with MFV Expositions, organiser of IFE New York, also considers the possibility of United States franchises participating at the twenty-fifth edition of Expofranquicia, the International Franchise Exhibition organised by IFEMA between April 4 and 6, 2019. This new edition of the Exhibition will bring together more than 500 national and international brands, among which are many of the most recognised growing brands today, and new business concepts too.