One size does not fit all

Five trends for the business events industry

Gwen Kaufmann, m+a - Wednesday, February 20, 2019    

Five trends for the business events industry

The business events industry is expected to change drastically over the next five years, being driven by five trends. These were identified through research conducted by the research firm Fahrenheit 212, supported by the PCMA Foundation and Marriott International. The five macro-trends are 1) Emotional Intelligence, addressing how to design events with the end user in mind; 2) Orchestrated Serendipity, meaning the engineering of unexpected, but meaningful moments; 3) Multi-Modal Design, i.e. creating adaptive spaces such as one that is a biodegradable and 3D-printed; 4) Bigger than Oneself by thinking about social impact, sustainability and meaningfulness; and 5) Clear Sense of Place through leveraging the surroundings where business events are held. "We want to help our audience stay ahead of the curve and embrace the disruptors who will shape the business events industry", said Sherrif Karamat, PCMA president and CEO.

pcma.org/TrendsFutureBusinessEvents

Photo: Pixabay

SHARE THIS ARTICLE

Related Articles

Overview of exhibition industry in Latin America

A new compendium on the state of the exhibition industry in Latin America has been released by UFI.

Read more
Industry growth to 2023

The 11th edition of Globex shows a positive five-year outlook for the global exhibitions industry despite recent clouds on the macroeconomic horizon.

Read more
Bright future for B2B exhibitions

The majority of heads of marketing who currently use exhibitions as a marketing channel will maintain their current level of spending on B2B exhibitions in 2019

Read more

Most read articles

Best meetings in Paris

Paris has been named the top global destination for meetings & conferences in 2019 by Global DMC Partners.

Read more
New global venue services company

AEG Facilities and SMG have completed their business combination to create a new, standalone global facility management and venue services company, ASM Global.

Read more
Singapore takes the lead

Singapore has overtaken the US to become the most competitive country. With a score of 84.8 it ranks first in the annual World Economic Forum (WEF) Global Competitiveness Index

Read more

Categories and Tags

Practice | Business Events | Trends | Research | Fahrenheit 212 | PCMA Foundation | Marriott International