IBTM has announced new dates for its rescheduled IBTM Asia Pacific, which will now take place from 8 – 9 June 2021 in Singapore, at the Marina Bay Sands Expo and Convention Centre.Read more
Part of new "It's Time" campaign
Global survey on destination marketing
Photo: Sue O'Gorman
The event brand IBTM and the PR agency Davies Tanner have launched the Destination Marketing Post-COVID-19 Survey. The survey has been created to assist destinations, and the business and travel sectors within those destinations, in planning recovery activity post the COVID-19 pandemic. Sue O’Gorman, Managing Director at davies tanner commented: “With the end of lockdown in sight and the news of a possible vaccine significantly improving market sentiment, many destinations are now looking towards a period of recovery and renewal. The results of this survey will analyse current sentiment, insights and resources which in turn will help shape future strategy within the travel and business events sectors on what is needed for a successful recovery.”
The survey takes approximately three minutes to complete and is part of a wider global engagement campaign by Davies Tanner entitled “It’s Time”, designed to provide further support, insights and resources to destinations and the wider business events sector as it begins its period of recovery.