Successful pilot of UFI-Exhibition Management School 

Gwen Kaufmann - Wednesday, October 28, 2020    


Photo: UFI

The sold out pilot of the UFI-Exhibition Management School (EMS) was organised online and ran over a period of four weeks. The programme offered participants from 10+ countries and regions an unmatched learning environment and networking opportunities. The curriculum included ten sessions delivered in English by experienced senior-level managers from leading organisers with a special focus on Asia-Pacific. The sessions included group work, case studies, best practices and more. The programme covered core areas of exhibition management including Budget and P&L, Customer Centricity & Care, Cross-Channel Exhibition Marketing, Digital Innovation, Global Business Development, Human Resources & Leadership, Agile Cross-Sales Strategies and Strategy Creation and Development. The programme was delivered in the partnership between UFI and MBB Consulting. The programme also included a mandatory final exam. Following the success of this year’s programme and the strong demand from members, UFI is happy to announce the dates for the next UFI-EMS edition running from January 24 to February 18, 2021. Delivered by a faculty of industry experts, the next UFI-EMS combines both global insights and regional expertise for the Middle East – Africa Region. Registration is open and participant’s benefit from an Early Bird rate (-10%) until December 11, 2020. (ufi)     ufi.org/education/exhibition-management-school

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Practice | Corona Virus | Advertorial | UFI | global | EMS | Exhibition Management School | learning