TCEB explains 2021 plan

Gwen Kaufmann - Wednesday, October 21, 2020    

Photo: TCEB

Thailand Convention & Exhibition Bureau (TCEB) has unveiled the operational plan for the fiscal year 2021 aimed at driving MICE out of crisis and strengthening the fundamentals of sustainability for the industry. Guided by the concept "New Normal MICE – Sustainable Growth", the plan identifies four strategic approaches: promoting domestic MICE, utilising innovation, attracting international events, and developing MICE ecosystem. The bureau targets 10.4 million MICE travellers with 64 billion baht in revenue to the country. Mr. Chiruit Isarangkun Na Ayuthaya, president of TCEB, said that TCEB's operational plan for the fiscal year 2021 focuses on the challenges related to the impact of COVID-19 pandemic. "During the third quarter, when the country started to ease COVID-19 restrictions, domestic MICE activities have begun to rebound as a result of a series of promotional campaigns and local MICE operator's readiness, which demonstrates the potential of domestic market. Recent statistics on the participation in MICE events showed that 55.4% or 375,094 delegates joined events via online platforms, while 44.6% or 302,312 attended events on-site. The figure underscores TCEB's success in introducing technologies to boost online MICE activities." Towards that end, in the first quarter of the new fiscal year (October – December 2020), TCEB has allocated an additional 10-million-baht budget for the promotional campaign "Thailand: A Safer Place for Meetings". The campaign offers incentives for organisations that hold meetings, incentives, seminars, training activities, CSR activities, or corporate outings by December 2020. Meanwhile, TCEB will be promoting domestic exhibitions through a cooperation network, Empower Thailand Exhibition (EMTEX), throughout the year 2021. (kf)


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Categories and Tags

Markets | Corona Virus | Advertorial | Thailand Convention & Exhibition Bureau | TCEB | MICE | "New Normal MICE – Sustainable Growth" | Chiruit Isarangkun Na Ayuthaya | COVID-19 | Empower Thailand Exhibition | EMTEX | Thailand | Asia