Hannover Fairs México wins the UFI Marketing Award

Gwen Kaufmann - Wednesday, September 30, 2020    


Photo: UFI / Hannover Fairs México

Hannover Fairs México has been named the winner of the UFI Marketing Award 2020, for its project: ‘Multi-channel, Cross-generational marketing’. The multi-channel marketing strategy managed to create a community to a tell a story of innovation and technology across as many as five generations by adjusting strategies and marketing mixes according to the niche markets of these generations, focusing on communication preferences. “It is an enormous privilege to have won first place in the 2020 UFI Marketing Award. It makes Deutsche Messe as a global company immensely proud and it also puts Mexico’s name on the map. The multi-channel strategy we employed can be credited for the excellent debut of Industrial Transformation México and immediately positioned the fair as a leading event in its niche,” said Hannover Fairs México Communications and Marketing Director Itziar Gómez Jiménez. Open to UFI members and non-members alike, the UFI Marketing Award rewards the best marketing initiatives undertaken by exhibition professionals. “I want to thank again all the participants for their entries for the UFI Marketing Award 2020. The winning entry shows how marketers need to respond to the trend of cross-generational marketing and branding by adjusting their marketing mixes and strategies accordingly. The winner, ITM by Hannover Fairs México, demonstrated the skilful use of marketing activities that need to be addressed to as many as five generations when it comes to communication preferences. We congratulate Hannover Fairs México for their achievement!”, said Elena Chetyrkina, UFI Marketing Working Group Chair. Hannover Fairs México will be invited to present their project during the 87th UFI Global Congress. (kf)     ufi.org/Marketing_Award_Winner_2020

SHARE THIS ARTICLE

Related Articles

PTC ASIA 2020 celebrates 30th anniversary

PTC ASIA, tradeshow for power transmission and fluid technology, kicks of its thirtieth anniversary celebration during its 3 to 6 November 2020 run at the Shanghai New International Expo Center (SNIEC).

Read more
Successful pilot of UFI-Exhibition Management School 

The sold out pilot of the UFI-Exhibition Management School (EMS) was organised online and ran over a period of four weeks.

Read more
UFI Global Congress to offer quality content, flexible timings and accessibility

Three weeks to go until the UFI Global Congress 2020 starts on the digital 2020 Congress platform.

Read more

Most read articles

Messe Frankfurt revamps Spring 2021 schedule

Clarity for all: Messe Frankfurt will not be holding any of its own physical trade fairs until the end of March 2021 at its Frankfurt location. The company is revamping its spring trade fair calendar to focus on new synergies and new digital offerings.

Read more
Launch postponed

INTERSCHUTZ USA, which was scheduled for October, will not be launched this year. This was not an easy decision for Hannover Fairs USA.

Read more
Digital Energy Festival: five-week tour de force

Private sector participation in the energy sector, small-scale hydro and mini-grid opportunities, desalination as an option to secure water security and helping SSMEs with a toolkit are just some of the highlights of the Digital African Utility Week and POWERGEN Africa agenda in November.

Read more

Categories and Tags

Markets | Advertorial | Hannover Fairs México | UFI Marketing Award | multi-channel | Deutsche Messe | Mexico | Germany | Itziar Gómez Jiménez | UFI | Elena Chetyrkina | Global Congress