Hannover Fairs México wins the UFI Marketing Award

Gwen Kaufmann - Wednesday, September 30, 2020    

Photo: UFI / Hannover Fairs México

Hannover Fairs México has been named the winner of the UFI Marketing Award 2020, for its project: ‘Multi-channel, Cross-generational marketing’. The multi-channel marketing strategy managed to create a community to a tell a story of innovation and technology across as many as five generations by adjusting strategies and marketing mixes according to the niche markets of these generations, focusing on communication preferences. “It is an enormous privilege to have won first place in the 2020 UFI Marketing Award. It makes Deutsche Messe as a global company immensely proud and it also puts Mexico’s name on the map. The multi-channel strategy we employed can be credited for the excellent debut of Industrial Transformation México and immediately positioned the fair as a leading event in its niche,” said Hannover Fairs México Communications and Marketing Director Itziar Gómez Jiménez. Open to UFI members and non-members alike, the UFI Marketing Award rewards the best marketing initiatives undertaken by exhibition professionals. “I want to thank again all the participants for their entries for the UFI Marketing Award 2020. The winning entry shows how marketers need to respond to the trend of cross-generational marketing and branding by adjusting their marketing mixes and strategies accordingly. The winner, ITM by Hannover Fairs México, demonstrated the skilful use of marketing activities that need to be addressed to as many as five generations when it comes to communication preferences. We congratulate Hannover Fairs México for their achievement!”, said Elena Chetyrkina, UFI Marketing Working Group Chair. Hannover Fairs México will be invited to present their project during the 87th UFI Global Congress. (kf)     ufi.org/Marketing_Award_Winner_2020


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Categories and Tags

Markets | Advertorial | Hannover Fairs México | UFI Marketing Award | multi-channel | Deutsche Messe | Mexico | Germany | Itziar Gómez Jiménez | UFI | Elena Chetyrkina | Global Congress