dmg events expands in Ethiopia

Gwen Kaufmann - Tuesday, September 15, 2020    


Photo: dmg events

dmg events has acquired Addisbuild, the longest-running building and construction exhibition in Ethiopia, from Expotim Uluslararasi Fuar Organisation A.S. The 11th edition is set to take place in Addis Ababa from October 14 to 16, 2021, under the new name: Addisbuild by The Big 5 Construct Ethiopia. The new branding aims to align the event with the broader Big 5 portfolio, whilst building on the decade of experience and knowledge accumulated by the Addisbuild team. "Africa is an important growth market for us", said Matt Denton, president of dmg events. "This latest acquisition joins a portfolio of 20 shows we run throughout Africa, supported and organised by our offices in Dubai, Egypt and South Africa. Having successfully adapted The Big 5 brand in Kenya and Nigeria, acquiring the show in Ethiopia was a natural next step. Our growing presence gives us greater access to the continent's regional markets and a better understanding of how best to service them". Çağatay Erşahin, general manager of Expotim Uluslararasi Fuar Organisation A.S., said: "Having worked with dmg events for such a long time, we are delighted that the acquisition has been completed with an organisation we know and trust. The Big 5 brand comes with a strong international network which will help to position the event we've spent a decade growing, for its next phase of growth. We will continue to work with dmg events to enhance the international presence of Turkish companies and wish the whole team the best of luck". (kf)     dmgevents.com/ethiopia-acquisition-the-latest-african-market-expansion-for-dmg-events

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Categories and Tags

Markets | dmg events | acquisition | Addisbuild | Ethiopia | Expotim Uluslararasi Fuar Organisation A.S. | Addis Ababa | The Big 5 Construct Ethiopia | Big 5 | Matt Denton | Africa | Çağatay Erşahin | MEA