Messe Frankfurt acquires Hobby-X

Gwen Kaufmann - Wednesday, September 9, 2020    

Photo: Messe Frankfurt

Messe Frankfurt South Africa, a subsidiary of Messe Frankfurt, has acquired Hobby-X, the premier event for the hobby, arts and crafts supplies sectors in South Africa. In March 2020, Hobby-X celebrated 23 years of existence and featured around 140 exhibitors across the hobby, craft and leisure industries and welcomed more than 14,500 trade and public visitors. "Expo Trends, former organiser of Hobby-X, has done an incredible job of establishing the show as a solid platform for independent business owners to find suppliers and source relevant products for their stores. Messe Frankfurt is excited at the prospect of taking this event to the next level", says Joshua Low, managing director of Messe Frankfurt South Africa. "We are convinced that Hobby-X is a great addition to our South African events portfolio. It shows that even with the currently challenging market conditions, we do invest in the future and believe in personal encounters", says Detlef Braun, member of the executive board, Messe Frankfurt. The first Hobby-X edition under the new ownership will take place from March 4 to 7, 2021. The sellers of the event will continue to support the efforts of Messe Frankfurt for the 2021 show. (kf)


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Markets | Messe Frankfurt South Africa | Messe Frankfurt | Hobby-X | South Africa | Joshua Low | Detlef Braun | Africa | MEA