United Fresh goes year-round

Gwen Kaufmann - Tuesday, August 4, 2020    


Photo: Marisol CasBen on Unsplash

After taking the United Fresh 2020 LIVE! trade show virtual in June, the association has decided to transition the new online platform into a year-round digital community platform. It aims to serve as a continuous online marketplace where buyers seeking to source new products and solutions can discover hundreds of vendors across the platform. "While new business opportunities and connections are made during events, the real work happens in-between, through the day-to-day business of the supply chain", the association states. Platform users will find ongoing education in the form of webinars, conference programming, and networking opportunities for the global produce industry. "United Fresh took a leap of faith by making the pivot to a virtual event this June, and it paid off", said Michael Muzyk, president of Baldor Specialty Foods and chairman of the United Fresh Board of Directors. "We all benefited from gathering our global community online. It's only natural that we continue to rebuild our industry through this platform". The platform will remain free to all users during the Summer Session through September 1, providing access to all current exhibitors as well as new live webinars and networking events. (kf)     unitedfresh.org/united-fresh-live-365

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Markets | Corona Virus | United Fresh LIVE! | virtual | online platform | year-round | United Fresh | Michael Muzyk | USA | Americas