Grip wins UFI Digital Innovation Award

Gwen Kaufmann - Thursday, July 30, 2020    


Photo: Grip

Grip has been announced as the winner of the UFI Digital Innovation Award 2020, for its project: ‘Taking ITB Berlin Virtual In 2 Days’. The UFI Digital Innovation Award competition rewards the best exhibition industry initiatives related to digital innovation. For 2020, the UFI Digital Innovation Working Group selected three final entries by Grip, Superexpo and Swapcard. For the first time, the three finalists presented their solutions and implementation techniques to the audience during a UFI Connects session. Participants were asked to vote live and they selected Grip as the winning entry. Grip is an AI-powered event matchmaking solution and first won the UFI Digital Innovation Award back in 2017. This accelerated the company’s credibility and enabled Grip to become a trusted partner for many leading organisers across the globe, including Reed Exhibitions, Informa, Messe Frankfurt, Hyve, Messe Düsseldorf, Messe Berlin and many others. “It’s an absolute honour to have won the UFI Digital Innovation Award. 2020 has been an unprecedented year and, while it’s difficult to see many of our clients struggling, we are glad to be able to offer them a virtual experience that is of value not just in the short term but also in the long-term alongside in-person exhibitions. The innovation and competition coming from fellow finalists Swapcard and Superexpo as well as many other event technology suppliers is amazing and makes me confident that COVID-19 will be a catalyst for change resulting in the exhibition industry becoming stronger and more relevant in the years to come,” says Tim Groot, CEO and co-founder of Grip. “This year was the first time that we have ever voted virtually for the winner of the UFI Digital Innovation Award, and we did so via UFI Connects. We had three finalists that truly demonstrated their visionary digital approach to leading our industry into the future. This is especially important as “digital” and “hybrid” now carry a lot of weight on the strategy agendas of industry players. I was very impressed with each presentation and recommend that everybody has a closer look at the services these three companies have to offer! Congratulations to Grip for winning the award for the second time. Grip has certainly made an extremely positive impression on our industry and the results of the vote reflect this in a nice way. Congratulations likewise to Superexpo and Swapcard for being chosen as one of the final three,” says Matthias Tesi Baur, Chair of the UFI Digital Innovation Working Group. Grip will be invited to present their entry at the 87th UFI Global Congress. (ufi)     bit.ly/2ZMHYaP

SHARE THIS ARTICLE

Related Articles

Ways to tackle change

The first Exhibitions Think Tank has launched its final report, which gathers the insights of more than 150 global industry professionals to set out recommendations for the future direction of the exhibition industry.

Read more
New head for MB Capital Services

Kathleen Kolm has been appointed managing director of MB Capital Services and its subsidiary CSG-Team.

Read more
Photovoltaic system at Messe Berlin

In mid-June Messe Berlin GmbH began operating a photovoltaic system installed on the roof and façade of the south entrance to the exhibition grounds.

Read more

Most read articles

Industry reports deep cuts but remains optimistic

UFI Global Barometer reveals that for both April and May, 73% of exhibition companies worldwide declared "no activity".

Read more
Cosmopack and Cosmoprof Asia under one roof

Joint organisers BolognaFiere Group and Informa Markets have decided to upon strategies to collocated Cosmopack and Cosmoprof Asia 2020 under one roof at the Hong Kong Convention and Exhibition Centre (HKCEC).

Read more
Joint messaging for the meetings industry

The Joint Meetings Industry Council (JMIC) has brought together dozens of leading industry voices from around the world to shape a joint messaging.

Read more

Categories and Tags

Practice | Corona Virus | Grip | UFI Digital Innovation Award 2020 | UFI Digital Innovation Working Group | Superexpo | Swapcard | Messe Berlin | Tim Groot | Matthias Tesi Baur | UFI Global Congress