Going virtual to support SA's events industry

Gwen Kaufmann - Friday, July 24, 2020    

Photo: Cytonn Photography on Unsplash

South Africa hosts approximately one million delegates at business events every year, supporting over 250,000 jobs directly and indirectly, Meetings Africa calculates. With the impact of the COVID-19 pandemic, events have come to a standstill, affecting both the economy and the people they employ. One of the biggest construction events on the continent is the African Construction and Totally Concrete Expo, hosted by dmg events, which attracts over 8,500 attendees and more than 200 exhibitors annually. According to dmg events' vice-president, Devi Paulsen-Abbott, "For the past four decades, dmg events' mission-critical vision has been to support the global construction industry. We are proud that our dynamic live and digital events, together with our media products, have made substantial contributions to the local sectors and economy by bringing the global construction and transport industries to South Africa and the continent, in doing so helping to attract foreign investment". As part of their commitment to support local enterprises in their efforts to rebuild, dmg events is hosting a slew of digital events. While people are understandably conscious and wary of gathering in large crowds nowadays, the events industry has responded by going digital. "Although nothing can replace live gatherings, digital events are becoming an increasingly popular way to facilitate the continuation of engagement and business in a digital sphere and this no doubt plays a role in bolstering the economy. We encourage South Africans to support the events industry, both in person and online, and in turn the economy," concludes Paulsen-Abbott. (kf)     dmgevents.com


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Categories and Tags

Markets | Corona Virus | South Africa | Meetings Africa | COVID-19 | pandemic | African Construction and Totally Concrete Expo | dmg events | Devi Paulsen-Abbott | digital events | Africa | MEA