Participants miss events

Gwen Kaufmann - Monday, July 20, 2020    

Photo: Teemu Paananen on Unsplash

Event attendees greatly miss live events: According to research conducted by Enigma among 2,000 pre-qualified respondents across 50 US-states and 10 Canadian provinces, 94% of participants across all event types, geographic regions and age groups "very much" or "somewhat" miss attending live events. 76% are "extremely" or "very" likely to return once large gatherings resume. Only 8% indicated they would be unlikely to return. Among those who would not return, nearly all were concerned about the virus. Many also felt distancing rules and other measures would make returning to events unpleasant. Nearly half would return within one or two weeks of live events resuming, the remainder would wait longer, with 20% waiting more than 3 months. Three-quarters would be more likely to return if sanitation precautions were taken. 70% are very motivated to return and 25% would pay more even if attendance was limited. By contrast, 18% will not attend any live event until there is a vaccine for the virus. As for virtual events: Nearly three-quarters believe streaming and virtual experiences are no substitute with only some feeling free streaming events and virtual tours are appealing alternatives. Most event-goers have no interest in pay-per-view offerings. Those who previously travelled to events will travel again: 89% who travelled to events within the past 24 months would travel to another event. (kf)


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Practice | Corona Virus | live events | Enigma | USA | Canada | survey | study | participation | COVID-19 | travelling | Americas