Joint messaging for the meetings industry

Gwen Kaufmann - Wednesday, July 15, 2020    


Photo: JMIC

The COVID-19 pandemic is challenging businesses, economies, and societies around the world. The business event industry is no exception, with many elements of our sector being grouped into generic "mass gathering" terminology. While some sectors of the industry have managed to successfully advocate for their businesses around the world, others struggle to be heard – emphasizing the need for the business events sector to align behind common messaging and speak with a united voice. In a collaboration, the Joint Meetings Industry Council (JMIC), with the support of the four leading global industry trade events – AIME, IBTM, IMEX, and Meetings Africa – has brought together dozens of leading industry voices from around the world to help shape this messaging. The initial result is a two-part seminar available online. "We are pleased to see this unprecedented and coordinated effort by four major industry trade shows – IBTM, IMEX, AIME and Meetings Africa – to run these interactive events with their respective audiences and enable us to reach the whole of our global industry community at once" says JMIC President Kai Hattendorf. "In the biggest crisis, we have ever experienced in our industry, it is very encouraging to see that we are also seeing the most inclusive collaboration." Produced by The Iceberg, the seminar combines more than 25 industry perspectives in an interactive conversation with renowned global cities authority Professor Greg Clark who provides advice on how to deliver out key messages to local governments most effectively and in ways that address their top priorities. At the same time, Clark also explores what factors are most likely to emerge as industry drivers and competitive issues in a post-COVID-19 world in order to support industry members with their own planning and communications. (kf)     themeetingsindustry.org/Global-Collaboration

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Categories and Tags

Practice | Markets | Corona Virus | COVID-19 | mass gathering | Joint Meetings Industry Council | JMIC | AIME | IBTM | IMEX | Meetings Africa | joint messaging | global | international | restart | Kai Hattendorf | Greg Clark