Celebrating exhibitions, the key to rebuilding economies

Gwen Kaufmann - Wednesday, June 3, 2020    


Global Exhibitions Day (GED) 2020 takes place today, June 3, 2020. The key message of GED 2020, “exhibitions are key to rebuilding economies,” has already spread to 109 countries/regions, has a social reach of 5.3m people, and is supported by the major players in the exhibition industry, making this the largest and most important day of advocacy and awareness of the global exhibition industry to date. From Afghanistan to Zimbabwe, the exhibition industry is coming together through videos, webcast, pictures, media, social campaigns, government endorsements, and more, in a coordinated effort to focus on the critical role exhibitions play in getting business and economies back on track. Kai Hattendorf, CEO of UFI, the Global Association for the Exhibition Industry, stated, “As the world readies itself to recover economically from the COVID-19 pandemic, market places and meeting places are key. These platforms are celebrated each year on Global Exhibitions Day. We are delighted to see the significant resonance of the message, inside and outside the industry, that we have a critical role to play in reconnecting and rebuilding communities and economies.” The entire exhibition industry is encouraged to take part on June 3 through sharing stories and photos with the GED logo on social media with #GED2020 and engage with others. GED, coordinated by UFI, is actively supported and promoted by 41 partner associations and their respective members. GED 2020 aims to unify the industry, share hope and optimism, and focus on the important role of exhibitions in reconnecting and rebuilding communities and economies. (kf)     ufi.org/global-exhibitions-day

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Markets | Practice | Advertorial | UFI | GED | GED2020 | Global Exhibitions Day | advocacy | Kai Hattendorf | association | exhibition industry