IFEMA gets ready to relaunch

Gwen Kaufmann - Wednesday, May 27, 2020    

#KeepBeingUs is IFEMA's slogan for its own reopening as it gets ready to start operating again once the hospital lights are turned off after two intense months. The return, forecast for September, will involve a tight schedule with new dates to accommodate a line-up of more than 60 fairs planned for the last four months of 2020. This agenda includes many of the fairs that were postponed as a result of the health crisis. The reopening will be accompanied by new initiatives, such as using state-of-the-art technology to simultaneously control access to fairs and congresses to comply with capacity restrictions, monitoring with the latest equipment to take the temperature of people entering meetings and other safe physical distancing control systems and measures. Additionally, a new type of fair is being designed to ensure the effectiveness of the technology used to adapt any content that can be substituted and to complement business relationships and face-to-face B2B meetings. "In short, we are designing the new normal for events that will satisfy the coming health, safety and mobility requirements", says Eduardo López-Puertas, CEO of IFEMA, who stressed "the importance of IFEMA's role in adding value to companies and helping to revive the economy. This work will assist with the recovery of the sectors while revitalising business tourism to boost hotels, restaurants, shops, transport and culture and entertainment". (kf)     ifema.es/keep-being-us


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