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VisitBritain launches virtual business event
VisitBritain has announced that its flagship annual MICE-event MeetGB, will this year be run as a virtual educational event due to the COVID-19 pandemic, and will take place on the 17 and 23 June 2020. MeetGB Virtual, in partnership with MeetEngland, VisitScotland Business Events, Meet in Wales, Tourism Northern Ireland and London Convention Bureau, will see international buyers from around the world connect online to discover the diverse business event opportunities from across the UK. For this year, the event is being opened up to UK-based event planners, who want to discover more about event opportunities in the nations and regions.
VisitBritain Head of Business Events, Kerrin MacPhie said: “It was a difficult but necessary decision to cancel MeetGB’s live event this year however through this virtual experience we know that our objective can still be achieved in educating buyers on the UK’s outstanding offer. Using tried and tested software MeetGB Virtual will provide event professionals with the opportunity to connect and forge relationships with UK suppliers, uncovering the high-calibre, world-class conventions, events and meetings products the country has to offer. As the events industry tackles this difficult period during the COVID-19 pandemic we want to support the industry and help them plan for the future, welcoming their events back to the UK when the time is right. Whilst we can no longer connect in person we are excited to provide this digital platform and to continue to educate event professionals on the diverse offer that England, Scotland, Wales and Northern Ireland represents.”
MeetGB Virtual will be split to accommodate both European and North American time zones, starting with US buyers on Wednesday 17 June followed by European and UK buyers on Tuesday 23 June.The virtual event is hoping to connect more than 68 European and North American hosted buyers with more than 60 business event destinations and suppliers from across the UK, including convention bureaus, tourist boards, venues, hotels, events and incentive agencies and destination management companies.
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