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New campaign by UFI and SISO
"This Show Is Open"
Photo, UFI, SISO
UFI, the Global Association of the Exhibition Industry, and SISO, The Society of Independent Show Organizers, today launch a new campaign: “This Show Is Open”. It supports exhibition and event organisers around the world as they put the industry’s full experience to the task of keeping events going wherever possible, in line with the guidance of health authorities and the interests of their customers.The campaign launches as the global outbreak of the Novel Coronavirus is challenging societies around the world. As health systems and governments deal with the outbreak, exhibitions and events around the world are being postponed or cancelled where deemed necessary. At the same time, exhibitions and events are one of the core elements to keeping industries and economies going – they are both among the most responsive and resilient economical tools.
The “This Show is Open” campaign consists of material that UFI and SISO are making available to their respective memberships – covering all the global leading companies in exhibition management as well as regional and national heavyweights. They can add the visuals and text material to their ongoing communications around upcoming exhibitions – highlighting the fact that, while numerous exhibitions around the world are being postponed or cancelled due to COVID19, many shows are taking place successfully around the world.
“We have one simple message here”, say Kai Hattendorf, UFI CEO and David Audrain, SISO ED. “As an industry, we strive to make it possible for every company to come to the show floor, to seek to meet with industry peers, to drive the exchange about how and to what degree their respective industries are impacted by COVID-19, and to secure the successful future for their business." Both UFI and SISO are as well inviting other associations serving the wider meetings industry to join the campaign, to help to grow awareness. “As the current president of the Joint Meetings Industry Council, I will invite all the member associations of this global framework to join this campaign. We will also be happy to offer other networks like the ‘Events Industry Council’ to share the campaign – this issue is one that calls for the whole meetings industry to come together and collaborate”, says Kai Hattendorf.
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