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Commitment to sustainability
Fira de Barcelona creates the BforPlanet
© Fira de Barcelona
Fira de Barcelona is reinforcing its commitment to sustainability by launching BforPlanet, focused on promoting the United Nations' SDGs (Sustainable Development Goals) within the private sector. The event, supported by the Spanish Government, the Catalan Government, and the Barcelona City Council, forms part of the institution's strategy to promote sustainable economic activity, responsible use of resources, environmental protection, and commitment to the SDGs. This new event, set to take place from May 26 to 28, 2020 in Hall 1 of Fira de Barcelona's Gran Via venue, will be held in tandem with Innovate4Climate, an exhibition specialising in financing, investment and climate markets organised by the World Bank. BforPlanet will consist of three areas, which, under the names Be Inspirational, Be Proactive, and Be Synergy, will host talks to promote implementation of the SDGs, showcase specific projects and tools to achieve the above, and provide spaces for business and cooperation between entities. Pau Relat, chairman of Fira de Barcelona's board of directors and director of the exhibition, stated that this new event forms part of the trade fair institution's strategy to make a firm commitment to sustainability, and declared that "Fira, fully understanding the importance of environment, is aware of the impact trade fairs have, but also that they can be great sounding boards for firm action to promote sustainability and work towards a better planet that we can pass on to future generations".
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