Strong performance with increasing uncertainty

kf - Wednesday, February 12, 2020    

UFI Global Barometer
© UFI

Strong performance of the exhibition industry in 2019, but also a higher level of uncertainty when looking towards 2020 in many countries, especially in the Asia-Pacific region and Latin America – that are the key results of the latest edition of the 24th edition of the UFI Global Barometer. The survey reveals a positive result in terms of operating profit, with at least 70% of companies in each of the four regions maintaining a good level of performance in 2019 compared to 2018. The majority of companies from all regions also expect an increase in gross turnover. However, there is uncertainty in many countries, even prior to the coronavirus issue. Results also indicate that the key issue for the industry remains the “state of the economy at home” (selected by 26% of all respondents). This is ahead of “competition within the industry” (20%) and “global economic developments” (19%). In recent editions of this long-running UFI research, there has been a trend towards this focus on the national/regional economy over global economic development. The survey includes data from 438 companies in 70 countries and regions and was conducted in December 2019 and January 2020. “Exhibitions grew again in 2019, but a slowdown is expected for the beginning of 2020. The novel coronavirus outbreak, which has already led to many shows being postponed or cancelled in China and Asia, will impact this as well. We all hope this situation settles quickly, as the exhibition industry is using these results to shape its general development plans and how it’s adapting to the continually evolving classic business model ,” says Kai Hattendorf, UFI Managing Director and CEO. The next UFI Global Barometer survey will be conducted in June 2020. (kf)

ufi.org/research

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