Palais des congrès de Montréal joins #MEET4IMPACT study

kf - Wednesday, February 12, 2020    

© Palais des congrès de Montréal

The Palais des congrès de Montréal will join forces with the Montréal not-for-profit organization #MEET4IMPACT in conducting a major worldwide study that will run throughout 2020. The study will round up the most promising initiatives that business events can tap into to measure their social legacy and impact. Through its participation in this project, the Palais aims to position itself as an expert in assessing the impact of events on the community and questioning how it can improve the value proposition of those events. The intention of this exercise is to share the research findings with the rest of the industry, so that ultimately the venue can maximise the positive social benefits generated by international events all over the world. The project research partners include the École des sciences de la gestion de l'Université du Québec à Montréal (ESG-UQAM), and Mitacs, a national not-for-profit organisation that has been designing and delivering research and training programmes in Canada for 20 years. (kf)


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