IBTM has entered a letter of agreement to partner the renowned Asia-Pacific MICE industry business conference SMF (Singapore MICE Forum).Read more
Exceptional Experiences will take place alongside IBTM World
Reed Travel Exhibitions launches new Experiental Marketing conference
Reed Travel Exhibitions (RTE) announces the launch of Exceptional Experiences, a two-day conference and ideas showcase dedicated to experiential marketing and live events. The inaugural event will take place at Fira Gran Via in Barcelona from 2-3 December, alongside its market-leading business events trade show, IBTM World which takes place from 1-3 December.
With the ‘experience economy’ transforming brand marketing as marketers strive to cut through the digital noise with face-to-face experiences, the event will bring together the global creative live events community with marketers and event planners. It will also act as a platform to network with an opportunity for one-to-one meetings and to share best practice and learnings.
The event combines cutting-edge knowledge on experiential trends, execution, ROI and sustainability from inspiring speakers who will deliver insights to inform marketing strategy, with brand activation case studies and showcases of some of the latest products, thinking, technology and services that brand marketers can tap into to help create moments that build brand engagement.
Commenting on the launch, Natalie Whittaker, Event Manager – Exceptional Experiences, said: “With current predictions estimating that global expenditure on the ‘experience economy’ will hit £8.2trillion by 2028*, marketers and event planners need to ensure they’re delivering live events and experiences that resonate on a personal and emotional level with potential and existing customers.
SHARE THIS ARTICLE
IBTM World has crowned Canvas Planner the winner of its event incubator, ‘Event Business Accelerator’, a newly launched business mentorship and investment programme for young entrepreneurs. The winner was announced at a graduation ceremony following two days of live pitching to potential investors at IBTM World 2019, taking place at Fira Gran Via Barcelona from 19-21 November.Read more
Being mentored is something that can have a huge impact on growing one’s talent and carving out a real developmental route in our exciting industry. These were the reasons, five years ago, that prompted Fay Sharpe, now Vice-President BCD Meetings & Events, to launch the Fast Forward 15 mentoring programme, a not-for-profit initiative for women in the events and hospitality industry.Read more
Most read articles
The emergence of a new strain of coronavirus that is currently the subject of a WHO emergency international health declaration reminds us of how easily the freedom and willingness to travel for the purpose of attending business events and other face-to-face interactions can be impacted, says Kai Hattendorf, President of the Joint Meetings Industry Council.Read more
Citing the business events industry’s vast potential for taking care of people and communities, PCMA President and CEO Sherrif Karamat announced a pan-industry initiative to raise $250,000 to help those affected by the bushfires in Australia and the earthquakes in Puerto Rico.Read more
Cvent announced its partnership with HSMAI (the Hospitality Sales and Marketing Association International) Region Europe. Through the two-year partnership, Cvent will provide its solutions to power more than 75 small and big events organised by the Association in Europe.Read more