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Cvent announces partnership with HSMAI Region Europe
HSMAI will utilize Cvent’s technology platform
Cvent announced its partnership with HSMAI (the Hospitality Sales and Marketing Association International) Region Europe. Through the two-year partnership, Cvent will provide its solutions to power more than 75 small and big events organised by the Association in Europe.
HSMAI Region Europe will utilise Cvent’s comprehensive technology platform including OnArrival, Social Tables and Cvent Appointments. In addition to providing its event management solutions, Cvent will work closely with HSMAI to deliver unique content and share exclusive hospitality industry insights to its close to 3,000 European members and further support the Association’s commitment to growing business for the hotel, event, and travel industry, and their partners. HSMAI will leverage insights on global sourcing trends from the Cvent Supplier Network, the world’s largest online marketplace connecting event organisers with venues, through which more than USD $16 billion is sourced each year.
“After having been active in Europe for many years on National levels, HSMAI Region Europe became a true PAN-European organisation at the end of 2015. Their European Office was relocated to London by the end of 2018. This important and great decision has led to a rapid growth within Europe. The collaboration with Cvent will contribute to our further growth and development and will benefit us both and with that, most importantly, the hospitality industry itself. We are very happy with our amazing new partner,” says Ingunn Hofseth, president & CEO for HSMAI Region Europe.
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