The development of the business events sector in Luxembourg is one of the priorities of the Luxembourg Government. With a considerable growth potential in this particular sector, meetings, international conferences and conventions are boosting the image and the visibility of the Grand Duchy at the international level while contributing to the economic development of the country.Read more
‘Go Wild, Choose Estonia’
The Estonian Convention Bureau’s campaign exceed wildest expectations
Foto: Estonia Convention Bureau
The Estonian Convention Bureau’s ‘Go Wild, Choose Estonia’ marketing campaign has yielded stellar results in the year since its launch, including unprecedented growth in industry contacts, international press coverage and bureau membership, fresh statistics show.
Based on the continuing successes, the ECB plans to extend the concept’s use well into 2020. Introduced at ITBM World at the end of 2018, the ‘Go Wild’ slogan highlights the abundance of nature-related activities on offer in the forest-covered country while at the same time prodding decisionmakers to pick the decidedly novel destination. The theme has been the linchpin of the ECBs marketing activities since that time, with the organisation’s social media messaging, blog posts, website, trade show efforts and PR activities all falling under its conceptual umbrella.
Among the wins tied to the campaign are a 60 percent rise in requests made to the ECB – typically enquiries related to meeting space, hotels and programme ideas. Likewise traffic to the website increased by 25 percent over the period. The ECB’s social media accounts are also booming, with Facebook followers up 96 percent over the year, Instagram followers up 162 percent and LinkedIn connections up a whopping 600 percent.
“We knew we’d found a strong concept and strategy with the ‘wild’ theme, but we never anticipated the scale of positive attention it would attract. It’s generated an amazing response both among the international conference market and among key players in the Estonian travel trade, many of whom have decided to jump on board and become members,” said the Estonian Convention Bureau’s Managing Director, Kadri Karu.
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Business Events Sarawak (BESarawak) by Sarawak Convention Bureau announced that Sarawak’s business events industry has secured the highest number of business events in a single year and is estimated to anchor more than RM90 million in direct delegate expenditure (DDE) manifested from the spending of flights, accommodation, meals and entertainment.Read more
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