When you stop learning you start dying

European cities to discuss the importance of continuous learning at ECM Meeting

hei - Monday, January 20, 2020    

European cities to discuss the importance of continuous learning at ECM Meeting
Foto: ECM

At the European Cities Marketing (ECM) Meeting in Graz, March 11-14, attendees will discuss transformational leadership as well as up- and re-skilling with industry frontrunners, lead destinations and ECM knowledge partners.

Europe's city tourism is in a rapid transformation process from "volume" to "value", from "marketing for more" to "matter and meaning for quality of life in the city". Many destinations don't ask anymore what city can do for more tourism, but what tourism can do for the city.

In this new paradigm, the modern DMO can play a role as (co-) innovator and facilitator of cross sector partnerships in the multidimensional cityscape of art and culture, education, science and research, creative industries, hospitality and local communities. As the world of urban tourism is changing, DMOs need to re-purpose, re-skill and adapt to the new reality that are stakeholder's management, digital competencies, sustainability, community building and innovation facilitation.

"During ECM conference in Graz, attendees will review the future-readiness of their own skills and find inspiration to the journey to become a real D.L.O. - a destination organisation that leads new ways in the urban habitat through continuous learning. There will be talks about co-creation and involvement, idea generation, fundraising, advocacy, innovation facilitation, stakeholder management, community engagement, integrated urban planning and how to go from management to leadership." says Petra Stusek, ECM President.

www.europeancitiesmarketing.com

SHARE THIS ARTICLE

Related Articles

ECM Summer School 2.0

ECM launched the first edition of the ECM Summer School 2.0, which will take place online on August 24-26, 2020.

Read more
Corona crisis: Women making tough decisions

As part of EduMonday at the first virtual edition of the IMEX trade show on 11 May 2020, a session of the She Means Business conference will take place at 14.00hrs.

Read more
PlanetIMEX

IMEX invites you to a virtual experience on May 11, 2020

Read more

Most read articles

Welcoming back events with preventive measures

HKCEC welcomed back the city's first exhibition since the COVID-19 pandemic.

Read more
Corona crisis: Women making tough decisions

As part of EduMonday at the first virtual edition of the IMEX trade show on 11 May 2020, a session of the She Means Business conference will take place at 14.00hrs.

Read more
The Show must go on!

Youth mental health charity Stand Tall, announced its 2020 Event will be live-streamed on 4 June from the International Convention Centre Sydney.

Read more

Categories and Tags

Meetings Industry | European Cities Marketing Meeting | ECM | DMO | Petra Stusek