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Heimtextil to launch in Colombia in 2021
Messe Frankfurt licensed Heimtextil brand to Inexmoda
© UFI / N. Dugdale-Moore
Messe Frankfurt has licensed its Heimtextil brand to Inexmoda, a private nonprofit institute based in Colombia (South America) and owner of the most important textile and fashion trade shows in Latin America: Colombiatex of the Americas and Colombiamoda, Colombia's Fashion Week. Heimtextil Colombia will take place in Medellin and cover the Americas, which present high potential in the world market. Messe Frankfurt and Inexmoda are targeting Colombia as a business platform for the home, furnishings, hospitality business, and further textile-related products that will gather both top-of-the-line exhibitors and professional buyers from the region. "Our mission at Inexmoda is to develop strategic solutions for the fashion system that improves their competitiveness and connects people and professionals through networking platforms such as our trade shows Colombiatex of the Americas and Colombiamoda, which have been in the market for over 30 years. We are honoured to celebrate this licence agreement with Messe Frankfurt and being able to host professionals from the Americas at Heimtextil Colombia to exploit the rising opportunities in construction, hospitality an interior design", says Carlos Botero, CEO of Inexmoda. "With Heimtextil Colombia we are expanding our trade fair portfolio towards a region that is currently developing very well in terms of tourism and hospitality and thus offers great chances for the interior textiles business. With Inexmoda we are happy to have a strong partner at our side who organises very successfully trade fairs in the Latin American fashion segment", says Olaf Schmidt, vice president Textiles & Textile Technologies, Messe Frankfurt. The show will open its doors for the first time from April 27 to 29, 2021, showcasing trends and innovations for the most attractive categories in the Americas, such as smart bedding, bath fashion, carpets and rugs, wall decoration, decorative fabrics, contract textiles and the hospitality business. The show is expected to welcome 110 exhibitors from countries such as Portugal, Spain, Colombia, Italy, Turkey and France, and it will host visitors from the Americas, especially from those countries with the highest market potential: USA, Brazil, Mexico, Peru and Colombia amongst others.
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