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Testing ground Addis Ababa
Messe Frankfurt expands textile activities
© Messe Frankfurt
In the textile industry, Ethiopia is seen as the next hotspot of the international textile sector. Messe Frankfurt is set to expand its textile activities and participation in the "African Sourcing and Fashion Week" taking place in Addis Ababa. This was agreed during a delegation visit mid-October by the Hessian Minister of Economics, Tarek Al Wazir, to the Ethiopian ministry of trade and industry. Messe Frankfurt's partner projects in Ethiopia focus on "Social Entrepreneurship" to provide "help for self-help". "We are using this opportunity to test to what extent we can further support the local textile industry and its supply chain with our activities and our platform", said Detlef Braun, CEO of Messe Frankfurt at the company's annual press conference on December 3, 2019.