VNU Group invests in new venue

Highest standards in Utrecht

kf - Tuesday, February 11, 2020    

Highest standards in Utrecht
© Royal Jaarbeurs | VNU Group

Royal Jaarbeurs, together with MVRDV, has presented the design for a new and contemporary trade fair, event and conference centre. "We believe that the plan offers fantastic opportunities for Jaarbeurs, the region of Utrecht and its residents," says Albert Arp, President & CEO Royal Jaarbeurs | VNU Group. The new Jaarbeurs venue will be fully equipped with all facilities for national and international trade fairs, events and meetings. The venue is designed to the highest technology and sustainability standards, includes a green roof and a waterfront with catering establishments on the Merwedekanaal. "With the new Jaarbeurs, we hope to be able to respond to the current and future needs of our clients, our visitors, and Utrecht's residents. We want to help build an appealing city, with the focus on livability and sustainability," Arp says. The total investment for this ambitious plan is 1.2 billion euros. Royal Jaarbeurs will invest about 300 million euros. The ambitious masterplan, created by architect and urban planner Winy Maas, MVRDV's co-founder, covers a completely new district of the city: the Jaarbeurs district. It's an appealing district in which to live, work and relax. The new trade fair, event and congress centre is the beating heart of the neighbourhood. The innovative and more compact Jaarbeurs will be topped with a living green roof. Arp calls it an urban oasis: "A new icon for the Netherlands, for Europe, and especially for the city of Utrecht."

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Markets | Venue | Practice | VNU Group | MVRDV | Royal Jaarbeurs | Utrecht | Europe