What’s in store for the exhibition industry in 2020?

UFI is looking ahead

kf - Wednesday, December 11, 2019    

UFI is looking ahead
© Biljana Jovanovic on Pixabay

As the year is drawing to a close, UFI is looking ahead at what is trending for the upcoming year. With 2020, a new decade is about to start and it seems that globalisation may have peaked. With this, more regional trading patterns might re-emerge. The message for the globally connected exhibition industry is clear: balancing portfolios across regions and industries is primordial to remaining successful in the years ahead. The second topic addressed by UFI CEO Kai Hattendorf in his synopsis "UFI's 5 trends to watch in 2020" is sustainability. Getting serious about sustainable actions will become a must in 2020. "The good news is that, while we all can do much to implement best practices at every event we organise, on the whole exhibitions are and remain the most sustainable way of bringing all the players of an industry together", Hattendorf states. The third issue to focus on will be keeping customers' trust. A lot of this revolves around data and transparency at all customer touch points – from pricing policies to visitor numbers to ROI data. If indeed "data is the new oil," then the data that are used to attract exhibitors and visitors and the data that are generated for them must be trustworthy and stand up to scrutiny. The last two trends point to agility: While business models of the past will have to be reviewed and revived to overcome silos, the openness to share, exchange, and collaborate makes the exhibition industry strong. "More diversity in leadership for diverse companies within our sector will drive the continued success of our industry as a whole", Hattendorf sums up.


Related Articles

Fira de Barcelona creates the BforPlanet

Fira de Barcelona is reinforcing its commitment to sustainability by launching BforPlanet, focused on promoting the United Nations' SDGs within the private sector.

Read more
Joint UFI/SISO statement on the coronavirus

Around the world, societies and businesses are dealing with the consequences of the current outbreak of COVID-19.

Read more
Ways to navigate uncertainty in Latin America

As Latin America as well as the exhibition industry in the region is in a state of change, the annual UFI Latin American Conference will focus on these issues.

Read more

Most read articles

New waste disposal system

Sniec has launched an initiative to rid itself of the large volumes of waste generated by events

Read more
Heimtextil to launch in Colombia in 2021

Messe Frankfurt has licensed its Heimtextil brand to Inexmoda

Read more
Economic impact of events

A new economic impact report has been jointly published by AEO, AEV, and ESSA defining and measuring the significance of exhibitions to the UK economy.

Read more

Categories and Tags

Markets | UFI | 2020 | Sustainability