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Bath accounts for Data Management
New Vice President at dmg events
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Sunny Bath has been appointed to the role of Vice President for Data Management at dmg events. Bath will be ensuring the most efficient use of data across the full scope of dmg events’ portfolio, defining the company’s data road map and its technical requirements, as well as owning the build of its data platform. He is an established senior professional and thought leader with more than 23 years of experience, running B2B enterprise marketing technology programmes and departments designed to support the customer journey. He joins dmg events from Euromoney, where he led the creation of a commercially successful marketing data warehouse for Euromoney Institutional Investor plc.