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Good overall result
2019 a satisfactory year for Deutsche Messe
Photo: Deutsche Messe
Deutsche Messe can look back on 2019 as a year which generated group revenue of 355 million euros and earnings of 14 million euros, eleven new events at the Hanover location and the steady growth of its overseas business. The Hanover-based trade fair experts attribute the good overall result to the positive development of their large domestic fairs: All performed better than expected. The success of events abroad, in particular in China, also contributed to the result. For 2020, Deutsche Messe is forecasting sales of 329 million euros and earnings of 3 million euros. In the context of 5G, investments of up to 10 million euros are planned for the coming year. The goal is to apply for a private 5G license – a so-called "campus license" – which would give Deutsche Messe a unique selling point in the global tradeshow landscape and enable exhibitors to deploy and demonstrate fully fledged Smart City, New Mobility, Smart Logistics/IIoT, Industry 4.0 and Connected Industry solutions. "The further evolution of the exhibition centre as a 'smart venue' calls for qualitative expansion of our business model, thus generating new sales potential for Deutsche Messe. We laid the groundwork for this objective during today's convening of the Supervisory Board," remarked Köckler.
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