"Masterclasses on the Meetings Industry"

ICCA and UNWTO collaborate for knowledge transfer

kf - Monday, January 20, 2020    


The International Congress and Convention Association (ICCA) and the World Tourism Organization (UNWTO) have begun to collaborate on a series of education and knowledge economy development initiatives named "Masterclasses on the Meetings Industry" for tourism stakeholders in UNWTO member states, focused on helping to build their capacity as new meeting destinations. The first "UNWTO-ICCA Masterclass on the Meetings Industry" took place in Tashkent, Republic of Uzbekistan on August 10, 2019 and the second on October 9 in Nur Sultan, Kazakhstan, as part of the 8th UNWTO Global Summit on Urban Tourism, "Smart Cities, Smart Destinations". A third Masterclass took place in Batumi, Georgia, on December 5, 2019. Utilising the global insights and industry knowledge of ICCA experts and delivered using UNWTO's training division "UNWTO Academy", the Masterclasses serve as a platform to explore the potential of the meetings industry and equip participants with the necessary knowledge and skills to drive its further development at their destinations, while harnessing the meetings industry's extensive potential as a source of sustainable development, knowledge exchange and economic growth.


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Markets | ICCA | UNWTO