Matchmaking

UFI releases new white paper

kf - Friday, January 17, 2020    

UFI releases new white paper
© Peggy_Marco

A new white paper on the importance of matchmaking in the exhibition industry has been released. Authored by the UFI Marketing Working Group with other industry professionals from around the world, the report provides research, insights and best practice examples to support effective matchmaking activities across the industry globally. The report, entitled "Matchmaking at the heart of the exhibition industry", highlights the vital role matchmaking plays in making those all-important human connections. The result of twelve months of in-depth discussion and research, this report includes the findings of the UFI Matchmaking Survey 2019 and the views of industry voices. It covers both industry challenges and the various approaches used. Holger Feist, chief strategy officer for Messe München and vice-chair of the UFI Marketing Working Group, says: "Matchmaking is an indispensable feature of events and providing matchmaking opportunities is a key ingredient in creating an attractive programme and successful event." Indeed, while the results of the UFI Matchmaking Survey are positive in terms of the numbers of participants who are currently undertaking matchmaking activities (90%) and who see it as important (71%), the paper also highlights that there are obstacles to overcome to provide customers with a superior matchmaking experience. The best practice examples included in the report demonstrate how matchmaking happens across the industry, from physical, people-oriented approaches to more tech-savvy solutions, reflecting the diversity of events and different aims of matchmaking experiences. This is the first white paper to be published by the UFI Marketing Working Group and the group's members hope it will become a useful industry resource in the future development of matchmaking across the exhibition world. Angela Herberholz, UFI Programme Manager and UFI liaison to the working group, says: "Members of the UFI Marketing Working Group are passionate experts with extensive experience in marketing and the exhibition industry. We take a customer-centric perspective on industry matters related to the marketing of trade fairs, exhibition venues and related services and provide a platform to benchmark new concepts, develop ideas and exchange experience."

ufi.org/SpecialIndustryTopics

SHARE THIS ARTICLE

Related Articles

Joint UFI/SISO statement on the coronavirus

Around the world, societies and businesses are dealing with the consequences of the current outbreak of COVID-19.

Read more
Ways to navigate uncertainty in Latin America

As Latin America as well as the exhibition industry in the region is in a state of change, the annual UFI Latin American Conference will focus on these issues.

Read more
UFI Award programme acknowledges achievements of exhibition industry professionals

The UFI Award programme acknowledges and rewards the outstanding achievements and outcomes of exhibition industry professionals.

Read more

Most read articles

New waste disposal system

Sniec has launched an initiative to rid itself of the large volumes of waste generated by events

Read more
Support for Sustainable Development Goals

UFI has updated its database of initiatives and projects from the exhibition industry that support the Sustainable Development Goals of the United Nations (UNSDGs).

Read more
Distinctive centrepiece

Nürnbergmesse is to invest around 200 million euros in NCC Süd, "a further architectural and functional highlight of the Exhibition Centre", says CEO Peter Ottmann.

Read more

Categories and Tags

Practice | UFI | White Paper