Michelle Johnson, chief information officer (CIO), has been promoted to executive vice president of Freeman.Read more
All about engagement
Connecting attendees with brands
At its core, the live event and brand experience industry is all about engagement. No other medium provides the immersive environment for these brand and customer interactions to truly flourish in a way that creates memorable, lasting impressions. To help better connect and encourage these interactions between exhibitors, brands, attendees and potential customers, Freeman has announced a new suite of engagement solutions. Explore is a set of packaged experiential solutions that help brands showcase their products and tell their stories in multisensory, eye-catching ways. These solutions help organisers, exhibitors and sponsors demonstrate innovation and engage attendees, while also helping to maximise their investment. Fluent is an artificial intelligence-powered virtual assistant that helps organisers answer attendee questions immediately and across multiple mediums including voice, text, web and social platforms. It builds on Freeman's chatbot solution and provides a platform that works both on web, text, and on smart speaker systems with voice assistants. Luminate offers interactive and digital display solutions designed to increase engagement opportunities at events with easy-to-use navigation and visually captivating signage. "Creating meaningful engagements with audiences has never been more important. These engagements transform audiences into brand advocates, and casual attendees into customers. So, when you think about it, in today's world, engagement isn't optional. It's a must," said Danielle Puceta, SVP, Digital, Freeman.