IBTM has entered a letter of agreement to partner the renowned Asia-Pacific MICE industry business conference SMF (Singapore MICE Forum).Read more
Location set until 2022
IBTM World commits to Barcelona
© Reed Exhibitions
Business tourism trade fair IBTM World will continue to be held at Fira de Barcelona's Gran Via venue until at least 2022. Organiser Reed Exhibitions has signed a three-year renewal agreement with the Barcelona Convention Bureau and the trade fair institution. The renewal of the agreement strengthens the existing relationship between the three organisations going back to 2004, the year in which this important international event was held for the first time in Barcelona. Event director David Thompson stressed, "We are excited to continue our close working relationship with Barcelona over the next three years. The city is a great host for IBTM World and Fira de Barcelona's Gran Via venue provides the perfect facilities for our needs." According to Pere Camprubí, external business director of Fira de Barcelona, "We are very satisfied with the continuity of IBTM World and proud of Fira Barcelona's ability to attract and maintain events of this level, as well as the functionality, design and commitment to sustainability that the Gran Via venue offers. This agreement is great news for the city that strengthens its position as a benchmark in the field of business tourism". The next edition of the event, which already falls within the new agreement, will be held from December 1 to 3, 2020 in Fira Barcelona's Gran Vía venue.
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IBTM World 2019 closed last week with over 74,000 pre-scheduled business meetings having taken place and a 3% increase in the number of visitors attending the three-day event compared with 2018. 62% of Hosted Buyers participated in IBTM World for the first time this year and 51% of them were completely new to the entire IBTM portfolio. Over 2,600 exhibitors from 150 countries attended, including over double the number of first-time exhibitors compared to 2018, and a 450% increase in net space for exhibitors from China.Read more