2020 strategy

Thailand redefines exhibitions for 360° success

Gwen Kaufmann - Monday, December 9, 2019    

Thailand redefines exhibitions for 360° success
© TCEB

The Thailand Convention & Exhibition Bureau (TCEB) used the platform of the 86th UFI Global Congress in Bangkok to present its country's strategy for exhibitions for 2020. "Exhibition Redefined; 360° Exhibition Success" divides the strategy into five dimensions, which are 1) Bidding for new events to bring to Thailand with concentration in 12 targeted S-curve industries, such as aviation and logistics, digital, medical and wellness tourism, future automobile, etc.; 2) Preparing to host the international aviation exhibition with concentration on bidding for MICE events involving logistics and aviation to come to Thailand; 3) Preparation of Thai entrepreneurs to meet exhibition standards in collaboration with the Thai Exhibition Association (TEA); 4) Integrating co-operation between public and private agencies and establishing global networks; 5) Providing full support for exhibitions to enable Thai events to meet international standards. Successfully hosting the UFI Global Congress is seen as an important step  towards leading Asia in the near future. "The summit also enhances our image and the confidence of doing business in Thailand, declaring the readiness of Bangkok and Thailand as the host country of global events and emphasising the position of Thailand as the heart of international exhibitions in ASEAN," said TCEB president, Mr. Chiruit Isarangkun Na Ayuthaya. According to statistics published by Thailand's international exhibition industry in fiscal year 2019, exhibitions account for 20 percent of the MICE industry. In 2020, it is expected that the number of MICE travellers in the international exhibition segment will reach 277,000.

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Markets | TCEB | 2020