Clarion rebrands power events

Gwen Kaufmann - Wednesday, November 20, 2019    


Enlit – that is the new name under which Clarion Energy, part of Clarion Events, unites European Utility Week and POWERGEN Europe. The new brand was revealed in front of 18,000 industry leaders at Paris Expo Porte de Versailles during the 2019 edition of the co-located events. The new branding is the result of a six-month creative consultation with market-leading Larsen Energy Branding and aims to establish Enlit as the world's only complete energy event. "The energy transition is defining the way we harness, trade, deploy and use energy, which is changing radically, rapidly and continuously," said European Utility Week and POWERGEN Europe director Paddy Young. Clarion Energy executive vice president and global managing director Duncan Reid added: "Enlit is a fantastic new brand for what is the most important and comprehensive event portfolio for the global energy industry. Over the next 12 months, we will roll out Enlit across three continents to unify seven brands: Power & Utilities Australia, Australian Utility Week and POWERGEN Australia in Melbourne in August, Asian Utility Week and POWERGEN Asia in Jakarta in September and European Utility Week and POWERGEN Europe in Milan in October." (kf)

european-utility-week.com/ClarionEnlitBrand

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Markets | Advertorial | Enlit | Clarion | Energy Event