Visual synergies

Co-location of InPrint Milan and Viscom Italia

Gwen Kaufmann - Friday, December 6, 2019    

Co-location of InPrint Milan and Viscom Italia
Photo: Luigi Bertello/ Select

The next Italian edition of the International Exhibition of Print Technology for Industrial Manufacturing, InPrint Milan 2020, will be held in co-location with Viscom Italia, International Trade Fair on Visual Communication, from October 22 to 24, 2020, at Rho Fiera Milano. The co-location of the two shows is a result of increased opportunities and synergies following the acquisition of Mack Brooks Exhibitions by Reed Exhibitions earlier this year. Nicola Hamann, managing director of Mack Brooks Exhibitions, said: "We are very excited by the opportunity to use the synergies of our exhibition portfolio to take forward the InPrint brand in Italy together with Viscom Italia. With the co-location of the two shows, we will be able to offer the print tech sector a powerful combination of events in the Italian market. Our attendees, both exhibitors and visitors, will benefit from added value and the highest level of customer service." Massimiliano Pierini, managing director of Reed Exhibitions Italy, explained: "The agreement with Mack Brooks Exhibitions fits into our overall strategy aimed at enhancing two leading exhibitions in the field of international production - Viscom Italia and InPrint Milan - and boosting innovation in an increasingly creative, cutting-edge and ever-changing industry."

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Markets | InPrint Italy | InPrint Milan