New national association in Morocco founded

Gwen Kaufmann - Wednesday, November 27, 2019    


© IELA

During the IELA Connect event that took place in Marrakesh, Morocco, in October, a new initiative was started, as the discussion revealed consensus on growth potential, but only with the application of standards. The local stakeholders highlighted that they are doing their best with regard to safety and security, but official certification or defined standards are necessary to anchor best practices in the full value chain with recognition for best-practice achievements. The participants agreed to establish a memorandum of understanding (MoU) to found a dedicated label/association representing and uniting all stakeholders in Morocco, which would follow clear criteria. The partners signing the MoU will invite all other national players to join the upcoming founding discussions. Advocacy and collaboration to raise the standards in terms of safety, security and sustainability will be the main focus of the new association. The next steps: The participants were unanimous on the need to start work on creating guidelines for regional application and to look for coaching from other associations, with the objective of creating a local advocate community. For developing recognised professional certification, it would be necessary to identify the accreditation procedure and contact the relevant government body or authority. Additionally, training programmes were also of great interest to those present. Ikram Ettis, CEO of Global Fairs & Events, organiser and UFI member in Morocco, commented after the event: "I would like to thank IELA for all their efforts for a successful event, gathering all the exhibition industry stakeholders in order to discuss and share best practices on how to build a good risk management strategy".

SHARE THIS ARTICLE

Related Articles

Good reasons to adapt sustainable practices

Being sustainable might seem daunting at first, even more so when we realise that there are 17 different pillars to work on according to the United Nation Sustainable Development Goals.

Read more
Halfway there

On October 24, 2019, LVCVA marked the Las Vegas Convention Center's significant construction milestone, with completion of more than 50 percent of the expansion.

Read more
Changes in local market dynamics

Money20/20 China, originally scheduled to take place from December 4 to 6, 2019, has been deferred and will not take place this year.

Read more

Most read articles

New waste disposal system

Sniec has launched an initiative to rid itself of the large volumes of waste generated by events

Read more
Economic impact of events

A new economic impact report has been jointly published by AEO, AEV, and ESSA defining and measuring the significance of exhibitions to the UK economy.

Read more
Heimtextil to launch in Colombia in 2021

Messe Frankfurt has licensed its Heimtextil brand to Inexmoda

Read more

Categories and Tags

Markets | IELA | Morocco | Association