New national association in Morocco founded

Gwen Kaufmann - Wednesday, November 27, 2019    


During the IELA Connect event that took place in Marrakesh, Morocco, in October, a new initiative was started, as the discussion revealed consensus on growth potential, but only with the application of standards. The local stakeholders highlighted that they are doing their best with regard to safety and security, but official certification or defined standards are necessary to anchor best practices in the full value chain with recognition for best-practice achievements. The participants agreed to establish a memorandum of understanding (MoU) to found a dedicated label/association representing and uniting all stakeholders in Morocco, which would follow clear criteria. The partners signing the MoU will invite all other national players to join the upcoming founding discussions. Advocacy and collaboration to raise the standards in terms of safety, security and sustainability will be the main focus of the new association. The next steps: The participants were unanimous on the need to start work on creating guidelines for regional application and to look for coaching from other associations, with the objective of creating a local advocate community. For developing recognised professional certification, it would be necessary to identify the accreditation procedure and contact the relevant government body or authority. Additionally, training programmes were also of great interest to those present. Ikram Ettis, CEO of Global Fairs & Events, organiser and UFI member in Morocco, commented after the event: "I would like to thank IELA for all their efforts for a successful event, gathering all the exhibition industry stakeholders in order to discuss and share best practices on how to build a good risk management strategy".


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Markets | IELA | Morocco | Association