Acquisition of MAU

Clarion growth North America portfolio

Gwen Kaufmann - Wednesday, December 4, 2019    

Clarion growth North America portfolio
Photo: Unsplash

Clarion Events is growing its events offerings in North America through the acquisition of MAU, the world's leading mobile acquisition and retention summit held annually in Las Vegas. MAU attracts more than 2,500 leaders from top mobile brands annually in Las Vegas. The acquisition of MAU will be supported by an expanded leadership, sales and marketing team within Clarion Events. Industry veteran, Michelle Troop will continue with the MAU team through the event in May. Greg Topalian, CEO of Clarion Events North America continued, "I'm thrilled about our partnership with MAU, it will not only accelerate growth for the North American business in the digital marketing sector with recently acquired Traffic & Conversion Summit and the expansion of Digital Agency Expo but will further drive innovation within the technology space to continue to meet the changing needs of MAU customers."

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Markets | Clarion Events | MAU